The RUF ERA
Here at Ruf Automobile, we believe that in any pursuit, whether it’s bowling, horse-riding, skiing, swimming or any other sport, you can expect to find conviviality, camaraderie and like-minded people. And that goes for car enthusiasts too: we have always been delighted by the bonhomie and enthusiasm of the people we meet and deal with around the world. But real car enthusiasts are not merely concerned with a particular brand or value – they are fans of cars in general.
This diversity of cultures, on all kinds of social and economic levels, typically comes together for a motor-show, club meet or car race, demonstrating that their passion for cars and automotive paraphernalia bonds them inextricably together. It’s also an ice-breaker, and that has been a crucial element of the RUF inspiration for over 50 years. In aural terms, it’s exemplified by that symphony of turbos sucking for air, wastegates whistling and exhausts popping, that magic sound you hear as you floor the throttle, the affirmation for choosing RUF, and why that choice was always going to be a foregone conclusion.